JBL set out to reinvent itself, aiming to connect with new, diverse audiences while staying true to its “Making Voices Heard” legacy. We redefined JBL’s role in culture, targeting a mindset-driven audience with a dynamic visual language that centered on JBL’s iconic assets. To secure global alignment, we created a governance system and provided team training for a seamless rollout. The result was a powerful generational shift that keeps JBL’s core intact while positioning it for a bold, new era.

For three years, we’ve shaped the campaign for IFPA’s Global Floral and Produce Tradeshow, each time refining IFPA’s bold presence and leadership. This year’s visually dynamic campaign highlighted their forward-thinking spirit, with messaging crafted to connect deeply with attendees and underscore IFPA’s mission to lead and inspire in the global produce and floral industry. The result is a powerful, resonant brand experience that strengthened IFPA’s impact and deepened industry engagement.

We turned a complex carbon-sequestration farming story into an irresistible snack brand for the "Climate Curious." By focusing on joy and small positive actions, we created a lighthearted, approachable brand identity that made sustainability fun, accessible, and craveable. The result: a 360º brand experience that engaged a broad audience and drove positive impact.

At a turning point in their journey, the Oklahoma City Thunder needed a refined identity that captured their values, culture, and future vision. Through a bold creative concept and energized visual language, the team’s refreshed identity unified internal culture, player campaigns, and fan communications. This cohesive brand story strengthened their connection with players, fans, and the Oklahoma City community, establishing a powerful platform for growth and a lasting cultural impact.